It's About Your Creations, Not Broadcasting: The True Essence of Being a Creator
The Authenticity of Creativity Beyond Social Media Broadcasting Roles
π¨βπ©βπ§βπ¦ A dichotomy among creators based on their connection with the audience.
π§βπ¨π¨ Creators focused solely on their creative process.
π§βπ€π¨π» Creators actively engaging in content distribution and promotion.
π€π¨π» Creators intertwining the act of creation with broadcasting.
Welcome to Destino. In this edition, we explore the multifaceted world of creators and their diverse approaches to engaging with their audiences. From those who pour their hearts into the act of creation itself to the dynamic broadcasters who share their work widely, we point to the distinct paths chosen by creators. These paths reflect aspirations, values, and personal preferences, and each offers its unique virtues and challenges. Thank you for being a valued part of the Destino community.
The Authenticity of Creativity Beyond Social Media and Broadcasting Roles
In the creative industries, a fascinating dichotomy has finally become evident, one that distinguishes creators based on their relationship with their audience. On one side, we find the creators who are driven solely by the creative process itself. These individuals, whether they're artists, writers, musicians, or software developers, are engrossed in the act of creation, nurturing their ideas, and giving life to their imagination. Yet, intriguingly, they choose not to assume the role of distributors or broadcasters, relying instead on professional intermediaries like publishers or broadcasting platforms to bring their work to the public eye.
The thought-provoking dichotomy that I am presenting you here has been taken shape in my mind for some time already. However, it wasn't until I read the 2023, October 19 edition of Music X (one of my favorite newsletters) that the word "Broadcasters" to describe a particular kind of economy, was revealed to me as the moniker that I was trying to find, challenging our perception of artistic roles. These creators, who dedicate themselves to the art of creation, and those who take on the mantle of Broadcasters, are key players in the ever-evolving landscape of creative expression. The power of words and written texts in shaping our understanding and expanding our horizons cannot be understated.
On the other side of this creative spectrum, we encounter the creators who are not content merely with the act of creation but are equally invested in the art of dissemination and promotion. These individuals take on the mantle of broadcasters, leveraging a plethora of platforms such as social media, streaming services, or personalized websites to ensure their work reaches a wider and often global audience (after the creative process or at the same time). Their journey is not just one of creation but of active sharing, engagement, and connection with their audience. They embrace a multifaceted role, extending beyond their creative realms into the realms of marketing and self-promotion.
This distinction is more than just a division of roles; it's a profound reflection of how creators navigate their artistic journeys and how all of them are valid and legit creators without doubt. Each approach possesses its unique virtues and confronts distinctive challenges. Ultimately, the choice between these paths hinges on the individual creator's aspirations, values, and personal preferences. In this exploration of creators and their varied roles, we delve deeper into the fascinating interplay between creative expression and audience engagement. We can spot three different kind of creators:
Creators Who Do Not Broadcast: These creators are focused on the creative process itself. They produce content, whether it's art, music, literature, software, or any other form of creative work, but they don't take on the role of distributing or sharing it directly with the audience. Their primary goal is the creation and expression of their ideas, and they may rely on others, like publishers or broadcasters, to make their work available to the public.
Creators Who Broadcast: Creators in this category not only produce content but also actively engage in its distribution and promotion. They take on the role of broadcasters, using various platforms, including social media, streaming services, or their websites, to share their work with a broader audience. They are involved in the dissemination of their creations, aiming to connect directly with their audience, build a following, and often take on additional responsibilities related to marketing and self-promotion.
Creators Who Create While Broadcasting:
These creators are trailblazers in the realm of creativity. They don't just produce content and then think about how to broadcast it; instead, they intertwine the two processes. Their creative journey is a live, shared experience with their audience. This approach often blurs the lines between creation and broadcasting, as they engage in the act of creativity while simultaneously connecting with their audience.
This distinction is crucial, as it reflects how creators can choose to focus exclusively on their creative process or take a more active role in sharing and promoting their work. Both approaches have their merits and challenges, and the choice often depends on the individual creator's goals and preferences.
I hope you've gained a deeper understanding of the varied roles that creators embrace in shaping the artistic landscape and how it is not necessary to broadcast anything to be a legit creator. Destino remains committed to celebrating and championing the endeavors of creators from all walks of life.
See you next time,
Eduardo
π Find me on LinkedIn, IG or lindesburnao.com for insights, and murnaudenlinden.xyz or IG Murnau to discover my artistic journey.
Great share.. Thanks.